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LinkedIn, Business Networks

Social media is a broad term and encompasses many forms of marketing. We consider social media exclusively in the B2B and B2G segment. The speciality in Germany is of course the language – German – although many terms are used in the original English wording. Print marketing is increasingly becoming a niche application. One interesting development is the use of influencers in the B2B segment and the development of corporate influencers from within the company. Probably the best-known B2B online social media network is LinkedIn => Seyring Social Media Services

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